In this article, I will be conducting a business analysis of the Ethershift platform by utilizing the SWOT analysis business tool to evaluate the internal factors (Strength and weakness) and external factors (opportunity and threat) that will have a positive or negative effect on the development and success of the platform.
Ethershift is an ERC-20 token trading platform that provides investors with the easiest and fastest way to procure new and rising ERC-20 tokens before they get listed on big exchanges.
(Strength')
In my opinion, the major strength of Ethershift which gives it an edge over all other exchanges (both centralized and decentralized exchanges) is the Ethershift Scan & Go feature.
One thing that makes modern technology better than the obsolete ones is the fact that they have improved on the shortcomings of the old ones and are now more relevant and convenient to use.
Ethershift scan & Go feature is an innovative feature that offer investors and traders the opportunity to trade ERC-20 tokens by simply scanning barcodes, which makes ethershift more convenient and relevant than existing exchanges. This is a game changer in the trading of cryptocurrency and also the fact that ERC-20 tokens are the most common tokens in the cryptocurrency market makes this platform very relevant.
(Weakness')
After a proper evaluation of the project I have not been able to realise any weakness (negative internal factor) on the project. I have conducted my analysis and found out that the project technology is good enough, the solution is very achievable (not just some solutions based on realistic technology), the team and advisors are experts with extensive experience and are capable of leading the project to success, and the token metrics is properly priced for a good project of this nature. Ethershift also have a good working prototype which have been released in Q1 2018 according to the whitepaper.
(Opportunity')
As cryptocurrencies continue to gain more recognition and adoption over the last one year, the number of ICOs that launch have increased drastically over that time. New projects with amazing innovations and technology are being introduced and investors are investing in these projects. Research shows that more than 70% of the ICOs launch are launch on the ethereum Blockchain which shows that their is an obvious opportunity to be exploited. Ethershift is taking advantage of this opportunity by launching a platform that will offer investors and traders of ERC-20 tokens the opportunity to trade these tokens conveniently, which will heavily increase the project adoption.
Users of ethershift will be centered with the opportunity to benefit from the growth and profit that comes along with its adoption.
(Threat')
The threat that ethershift is confronted with is similar to that of most Blockchain projects, which is the possibility of a competitor emerging. Considering the fact that the blockchain technology offers an open arm to all projects, the threat of competitors emerging cannot be written off. But ethershift is at advantage of being the pacesetter and also have an experienced team which are capable of neutralizing the threat.
Another threat that ethershift may be confronted with is the fact that it's platform is only applicable to the ethereum blockchain only, which makes its success dependent on how well ethereum performs in the future.
Official Contacts :
Website: https://ico.ethershift.co/
Bitcointalk Thread: https://bitcointalk.org/index.php?topic=4965937.0
Telegram: https://t.me/ethershiftco
Whitepaper: https://ico.ethershift.co/wp-content/themes/ethershift-ico/downloads/ethershift_whitepaper.pdf
Twitter: https://twitter.com/ethershiftco
Author: Crypto Channel: ( https://bitcointalk.org/index.php?action=profile;u=1153401)
